Why Spa Brands Choose Direct
Clean delivery, curated inventory, and transparent reporting built for premium spa marketing
30–60% Lower CPM
Standard open-web display/native CPMs from ~$12 depending on mix and scale. We reduce layers and optimize supply paths to remove hidden taxes and waste.
High Match & Real Reach
Multi-ID hashing and list hygiene improve match rates and unlock qualified reach. List targeting never reaches 100%—we maximize the part that matters.
MFA-Free Delivery
Curated inclusion lists, strict supply-path optimization, and viewability/IVT controls keep spend away from made-for-arbitrage (MFA) inventory.
Radical Transparency
Domain/app-level logs and periodic audits show exactly where ads run and how budgets map to outcomes.
Where Your $10,000 Media Budget Actually Goes
See the difference between legacy managed buys and direct curated delivery
Legacy Managed Buy
(typical open-web programmatic)
Only reaches quality inventory:
~$5,100
SpaSignalsAds Direct
(curated delivery paths)
To working media:
~$8,800
≈ ~733,000 impressions at $12 CPM
72% more working media reaches quality inventory
Real Performance Improvements
Measurable gains across every key metric that matters for spa marketing ROI
| Metric | Before | After | Improvement |
|---|---|---|---|
| CPM Cost | $18–$25 | ~$12+ | 30–60% lower |
| Match Rate | 40–60% | ~60–85% | multi-ID hashing |
| Quality Score | ~64% | ~95%+ | MFA-free |
| Transparency | ~51% | ~97% | log-level visibility |
* Metrics based on curated open-web display/native campaigns. Results vary based on audience quality, targeting parameters, and campaign scale.
Why Direct Helps
Three core advantages that make curated programmatic more effective for spa brands
Remove Layers, Keep Quality
Direct buying and curated paths reduce the "tax" of intermediaries while holding quality.
Industry audits have historically shown leakage and "unknown delta" when paths are noisy. Clean paths + shared log data reduce waste.
Target Lists Directly
Deliver to your allow-listed prospects across premium open-web inventory without algorithmic dilution.
List-based activation with multi-ID resolution ensures your targeting reaches the right spa-interested audiences.
ABM That Actually Reaches People
Account lists → identity resolution → direct delivery across premium sites/apps; optionally coordinate with compliant email to lift response.
True account-based marketing requires clean identity graphs and curated supply—both are built into our delivery infrastructure.
Industry Context: MFA (~made-for-arbitrage) represents a non-trivial slice of the web; strict inclusion lists and periodic audits keep spend off it.
How It Works
A proven 4-step process from strategy to scalable results
Strategy & Audience Alignment
We align on objectives (awareness, site traffic, bookings), audience sources (CRM lists, intent cohorts), inventory types, and guardrails.
Discovery Campaign
Launch small-budget tests across curated supply to identify which domains/apps perform for your audience and messaging.
Scale & Optimize
Double down on winning placements, expand reach with similar inventory, and continuously refine based on performance data.
Reporting & Iteration
Regular domain-level reporting, match-rate analysis, and strategic recommendations keep campaigns improving month-over-month.
Your Programmatic Journey
From discovery testing to scaled optimization in a proven framework
Discovery
Small-budget tests to identify winning domains and placements
Scale
Double down on proven inventory with optimized targeting
Optimize
Continuous refinement based on performance data and insights
Frequently Asked Questions
Clear answers about how SpaSignalsAds delivers transparent programmatic