About SpaSignals
Automation-first. Hospitality-grade.
We deliver precise, privacy-safe guest demand signals for luxury resorts and spas—so your team markets smarter, fills premium appointments, and grows repeat revenue without guesswork.
Overview
Precision guest signals for luxury spa brands.
Automation-first audience intelligence that respects privacy and elevates your brand.
SpaSignals was founded on a simple idea: the best spa experiences start long before the appointment. We built an automation-native platform that finds and qualifies real guest intent—so your offers arrive to the right people at the right moment.
Our Mission
Empower world-class spa operators with best-in-class audience intelligence and measurement—at a fraction of the effort—by replacing manual data wrangling with trustworthy, automated systems.
Plain English
What We Do
Identify high-intent skincare and wellness consumers who are actively considering premium spa experiences.
Qualify interest and match to your brand, property, and services with deterministic + probabilistic signals.
Deliver ready-to-activate audiences into your CRM, ad platforms, and guest journey tools.
Measure what converts—so budgets shift from noise to what actually drives bookings.
How We're Different
Automation-native
Work that used to require a dozen people now runs as dependable microservices.
Privacy-by-design
Consent-respecting data, clear governance, and compliant processing as defaults.
Luxury-hospitality focus
Built for spa & resort operators where guest experience and brand matter most.
Outcome-driven
Less "reports," more revenue. Fewer dashboards, more decisions.
Our Pillars
Precision
Deterministic signals and transparent scoring.
Elegance
Minimal effort for maximal clarity.
Respect
Privacy, consent, and brand integrity over everything.
What You'll Get
Curated, ready-to-activate audiences for premium services.
Clean integrations to your CRM and ad platforms.
Clear measurement that proves what's working.
Meet the team
Our Team
Executive & Strategy
Michael Liguori
CEO / Chief Strategy Officer
Data & AI (Signals, Identity, Measurement)
Leila Moradi
VP, Data Science
Mateo Álvarez
Director, Identity Graph
Priya Narang
Lead ML Engineer
Chen Wei
Data Platform Architect
Compliance, Security & Privacy
Marina Petrov
Data Protection Officer
David Adebayo
Privacy Counsel
Finance & Admin
Nolan Price
CFO / Controller
Our Values
Be Clear
Simplicity wins.
Be Careful
Privacy and accuracy are non-negotiable.
Be Kind
Hospitality starts with how we work.
Press & Partnerships
Interested in featuring SpaSignals or exploring an integration?
Careers
We hire slowly and thoughtfully. If our mission resonates, say hello: